Google’s Promise to Web Users – Part I

Posted by alpha on Jan 9, 2010 in Search Engine Optimisation, Web Marketing | 0 comments

As I promised in my last post, I’ll try and talk on what user’s are looking for and what does Google promise.

Every one of Google’s users is looking for truth and Google promises to deliver. This is nothing but result relevance, result precision and user efficiency. These are the same standards that Google uses to evaluate results and improve their algorithm. When you learn to obey the rules to what they want they’ll reward you with higher rankings.

To do this learn to work the system, there are just really three simple parts.

1. Theme: It is the machine interpretation of web pages. This embodies the on-page factors in search jargon.
2. Reputation: It is the use of anchor text to attach meaning to the pages that links point too. This is an off-page factor.
3. Affirmation / Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.

Getting these three parts integrated is what leads to improvement in rankings. Every page should rank for one core search phrase. Be more specific as competition is far more intense and while talking about competition, don’t compete with yourself. Every page on the website should rank for a different core search phrase. Thus the page will rank for one core keyword in addition to long-tail keywords which happens because of supporting words in the body copy.