Posts Tagged "Website"

Use Joomla for easy Web Designing

Posted by beta on Jan 3, 2010 in Software, Web Designing | 0 comments

If you are a newbie to the entire website and hosting phenomenon, then you need to try out Joomla. Wow, now what is that? I have heard of html, perhaps things like css and php and already pretty confused. Now what’s Joomla?

When you setup a website you have to get yourself a few basic things
1. A domain name – the very address that people will type to reach your website
2. A host who will hold all your online content and
3. Your content itself.

Personally speaking, I think purchasing your domain name and host is a very easy thing to do if you just require a few pages online. What is difficult is to choose a good host from among a myriad of options online. WebCynergy happens to be one more in the multitude – and yes proudly a good one ;)

You can do both, registering your domain name and choosing your web hosting package here at WebCynergy itself – head to our homepage and get going!

Once the first 2 steps are done, how do you setup your own website? The most hassle free option is to use one of the two most popular software available online,
a. Joomla – if you are desigining a full fledged website, and
b. Wordpress – if you just need to blog.

Joomla is a point and click application. In fact you can automate most of its installation process too.
1. Simply head to Fantastico – which you will find inside your control panel when you host with WebCynergy (http://www.YOURWEBSITENAME.com/cpanel)
2. Head down and find ‘Fantastico De Luxe’ under software / services
3. Choose Joomla 1.5 which is the latest version and
4. Click install.
5. Your Joomla software will be installed and running.

Joomla has two ends – the frontend – which the world sees and so do you, and a backend which is accessed only by you.

It may look overwhelming at first sight. Now what are you supposed to do from here?

You are close – to get your website up and running you have to do just a few things
a. In Joomla before you post some content, you need to place that content in some category. If this category is not a sub-category by itself, then you also have to create a section name with the same category name. Finally post the content and assign the right section and category names to it.
b. Once done, you have to publish the content. It could be your front-page content or a content in one of the internal pages.
c. You may also most likely need to create menus if you have two or more pages to display online.
d. In that case simply head to the “main menu” option and create your menu structure. As you create each menu item, simply assign that menu item to an appropriate content.

That’s it! Your website is ready!

Joomla is as easy as I just typed. It has a lot more potential that you can harness. Head on to http://www.joomla.org/ and read more about Joomla. Check out their tutorials and find out what more can this software do for you. Three of Joomla’s advantages over any other software available online are
1. Ease of use
2. A large community of developers providing open source extensions and
3. Free templates available online.

Now if you are creating your own professional website, you may want to give the free templates a skip – as many sites would use the same. You may also want to use more of the functionalities Joomla brings to the table. If you wish to create a professional website with your own customised and unique template design matching your business and want to leverage Joomla to its full potential to deliver what you need, drop us an email and we will be glad to help you! WebCynergy is here to be your one stop shop for you entire online marketing experience!

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Google Algorithm Uncovered

Posted by alpha on Jan 2, 2010 in Search Engine Optimisation, Web Marketing | 0 comments

Internet is a world were searchers and webmasters come together to define what words mean. Webmasters are driven by their profit motives and want searchers to come to their site so they are constantly chasing what it is that searchers are looking for. Searchers meanwhile are diligently trying to figure out what they want. Both webmasters and searchers are motivated entirely by their self-interest thus come to a collective agreement on search terms.

Search-engine provides a medium to connect these crowds together. Unlike other search engines Google algorithm uses some things that we already may know. First step is to take a stack of pages, every page in the index and every single word found any where on the page is used to create a very big matrix relating words to pages as they appear in. This data structure called an inverted index and is a common element in all search engine algorithm.

Google derives meaning from links between pages called Anchor Text. These links tell Google how pages are related to one another and what words associate with each of these connections. To capture these relationships Google builds a matrix much like the page in word matrix but the second matrix indexes the words that appear in links rather than the words on page. We now have two major matrixes, one that identifies words on the page and one for link words pointing to each page.

It is the agreement between the text of the page and the references to it that measures ‘Referential Truth’ of a website. Words follow deeds from the real world and thus help in search engine rankings.

Google wants to rank your page and will rank it for whatever you want; you just not have to tell Google but you need to confirm to the algorithm and use algorithm rules. Once you understand these rules it really is not that difficult to rapidly create top rankings.

Next time around I’ll try and talk about what user’s are looking for and what does Google promise.

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